One of the strongest and most recognizable brands in the world, McDonald’s is a prime example of a globally successful business. They are a premiere partner in the Prewards client roster, with a history that goes back to 1972 and Ray Kroc’s “Green and Growing” Manager’s Guide, produced by CEO Donald Baron. The sheer size of the McDonald’s Corporation dictates a need for exacting standards in product quality, turnaround time, and follow-through, for which they often turn to Prewards.

• Previous Client
• Next Client

Their Need

The McDonald’s Worldwide Convention, held every two years, is a massive gathering of approximately 15,000 store Owners and Operators from around the world. The range of products needed for the Convention is wide, from registration materials and apparel, to booth giveaways and signage. All of these materials need to be precisely coordinated in their production and shipping to a central distribution center. With no less than 40 major stations on the Convention floor, organization is of prime importance to ensure a smooth-running event.

The Solution

Though Prewards has been involved in the Convention for over a decade, our role was much more of a major one in 2008, with a presence throughout the Convention hall. The most significant contribution was provided in the form of time-saving, which were created and updated as-needed for ease of client reference. Approximately a dozen of these were made for the various corporate contacts that enlisted Prewards’ help, with the most important being a list of around 50 projects (DAVE: I can get this spreadsheet for you if you want to include an image of it) that needed to be specifically tracked for their delivery date and location to make their retrieval at the Hall as easy as possible. In the end, Prewards’ response to McDonald’s needs greatly increased overall efficiency at the Convention and led to us being deemed a “sleep-at-night company” by the Senior Director of Corporate Communications.

Client Testimonial

"Over the years, Prewards has partnered with us on hundreds of projects such as specialized printing, banners, signage, CDs/DVDs, and a variety of promotional items. Their response times are quick and their overall service impressive. They work not only for Creative Services and Meetings & Events, but also for the U.S. Business and a number of our agencies. Prewards passes our ultimate test in that they’re a “sleep-at-night” company, meaning you can sleep at night when they’re on the job. They just get it.”

Senior Director

McDonald's Corporate Communications